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New Video Platform Makes Energy Efficiency Education Interactive and Actionable

image credit: Questline
Bethany Farchione's picture
Bethany Farchione 4,518
Marketing Director Questline Inc.

Marketing Director at Questline Digital, a marketing and technology agency that builds engaging experiences throughout the utility customer journey, boosting program participation and overall...

  • Member since 2020
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  • Jul 20, 2021
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Columbus, OHIO – Questline, a content marketing agency that works exclusively with energy utilities, today released its new interactive 3D Smarter Home. The dynamic video platform entertains and engages residential customers while teaching important energy efficiency concepts and encouraging action with program links.

"With Questline's 3D Smarter Home, residential energy utility customers can see how easy it is to take control of their energy use," said Brian Lindamood, Questline's Associate Vice President of Marketing & Content Strategy.  "Telling customers how to save energy is one thing. Showing them how energy efficiency fits into their daily lives not only makes the message more engaging, it inspires them to take action."

The 3D Smarter Home's interactive environments include 24 animated video tips tied to appliances and home features. Utility customers can explore high-energy-use rooms like the kitchen, living room, garage and basement for tangible savings tips.

Going beyond education, program participation prompts and product links are incorporated within the interactive learning environment. Consumers can jump to related program enrollment pages and energy marketplace listings, acting on what they just learned.

"There is a rising interest in energy efficiency, but consumers still lag in adoption," Lindamood added. "This new platform provides every consumer with a way to participate. Teaching through entertaining videos and with a self-guided narrative, the 3D Smarter Home appeals to today's consumer preferences while driving energy efficiency behaviors and program participation."

The 3D Smarter Home platform is customizable to match energy utility branding and specific program needs. The solution includes detailed performance and usage reporting and options to add new rooms or custom tips.

Learn more about the 3D Smarter Home here.

 

ABOUT QUESTLINE, INC.

Questline works exclusively with energy utility clients to provide effective content marketing and digital deployment solutions. Questline's marketing strategists and developers aid 450+ energy utility clients to drive more digital customer engagement, achieve program enrollment goals and grow long-term customer satisfaction. Through their proven process, Questline helps clients create and deploy digital campaigns that deliver measurable results with content that engages, educates and inspires action.

Questline's ever-growing content library includes 3,700+ articles, videos, infographics and interactive quizzes used to support utility programs, such as: solar energy, electric vehicles, energy efficiency, marketplace sales, beneficial electrification, paperless billing and more.

Learn more about Questline's services at http://www.questline.com.

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Discussions
Nevelyn Black's picture
Nevelyn Black on Jul 27, 2021

Do you think video content will soon overtake the written word?  In marketing, some argue that the written word allows for more nuance and elaboration and because it is easier to produce it’s not going anywhere anytime soon.  However, video content, and interactive content at that, could be a real game-changer.  The user, who was previously just a spectator, can now define the direction of the content and outcome.  What a great way to combine consumer interaction with energy efficiency education!  

Bethany Farchione's picture
Bethany Farchione on Jul 28, 2021

Hi Nevelyn - What a great question. I do not think the written word will ever go away completely. I think that as video and interactive content rise in use and popularity, the written word will remain a major support. Where we see written word may change - say, videos for education rather than textbooks - but there will always be a need for supportive text and easier-to-produce content. Each medium has an important role to play!

Bethany Farchione's picture
Thank Bethany for the Post!
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