Intermountain Rural Electric Association (IREA) Rebranding to CORE Electric Cooperative.
- Aug 30, 2021 4:38 pm GMT
"We're just a different company today than where we were originally," said
CORE, formerly known as IREA, began more than 80 years ago providing electric service primarily to rural communities. Since then, it has grown to the largest electric distribution cooperative in the state of
"As our member communities have grown and modernized, we saw that we needed a new name to represent the place we occupy, not just geographically, but in people's everyday lives," said
This rebranding is not the result of a merger or acquisition. Billing and services will remain the same, so members do not need to take any action or make any changes due to this rebranding. CORE's commitment to its members will remain its top priority.
The member service phone number has remained the same at (800) 332-9450. For more information, visit CORE.coop.
CORE, formally known as
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