Carbon Direct has acquired Pachama in a deal that unites one of the world’s top carbon accounting firms with a leading tech player in forest-based offsets. (TechCrunch)
Why it matters: The voluntary carbon market is booming again—especially as tech companies chase climate goals while building energy-hungry data centers. But trust remains a problem. Many rainforest and reforestation credits have been accused of overpromising. This merger is meant to fix that.
Carbon Direct, which advises giants like Microsoft and JPMorgan Chase, says adding Pachama’s satellite and AI monitoring tools will make it easier to verify whether carbon projects actually remove CO₂.