I can easily see Nielsen Ratings serving as the "Trust Anchor" for the digital world.
Tuesday, October 8, 2024
David Kenny is an Executive Chairman at Nielsen, and Nora Denzel is a Lead Independent Director at AMD and Board Member at NACD. This post is based on a report of the NACD Blue Ribbon Commission. Click "Read More" button below to view article.
Recommendations for Action
RECOMMENDATION 1: ENSURE TRUSTWORTHY TECHNOLOGY USE BY ALIGNING IT WITH THE ORGANIZATION’S PURPOSE AND VALUES.
Boards and management teams need a single vision for how the organization uses technology to create long-term value. NACD’s 2022 Future of the American Board framework highlights that management and the board should develop a shared view about the company’s unique purpose and that this purpose should inform decisions around strategy and risk. [1] The goal of operating value-creating technologies with purpose and integrity is trust, which can be won or lost through corporate decisions. Defining the firm’s relationship to technology through the lens of its core values establishes parameters for acceptable use and provides the necessary reference point for boards to oversee technology in a complex regulatory environment.
Ensure stakeholder trust is part of technology decision-making
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