EV Charging Enables Stronger Customer Engagement
- Mar 27, 2020 7:56 pm GMT
Before, ratepayers essentially reached out to their utility for outages and billing issues. Not exactly great.
Compare this with how engaged average drivers are. In fact, drivers are quite passionate about filling up their cars. They’ll drive out of their ways to pay less and fuel up on days when price is lower. They follow loyalty programs from gas station chains and use coupons. Gas stations have become minimarts. Clearly, motorists are deeply engaged with those providers.
Now with EV charging, utilities also become mobility enablers, empowering their customers to go see friends and family, or to go to work and shopping, interacting regularly when charging vehicles. Just like gas stations before them, leading utilities leverage the new charging touch points, with robust education, outreach and assistance programs, starting on the dealer lot, vetting electrical contractors for home chargers, and partnering with charging station site hosts, all along with a focus on providing value for the customer.
No discussions yet. Start a discussion below.
Get Published - Build a Following
The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.
If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.