The Utility Customer Experience Investment: Unlocking the Full Potential of Personalization
Travis has spent the first 10 years of his utility career working for the Sacramento Municipal Utility District. During that time he was able to work in many customer facing departments such as...
- Member since 2018
- 4 items added with 7,240 views
Look around and it’s not hard to see: no matter which industry, we’re in the midst of a revolution—in customer personalization. Thanks to innovations in customer analytics pioneered by Amazon, Netflix, Pandora and others, not only do companies have the ability to offer greater levels of personalization and sophistication in the consumer experience—but customers are now coming to expect this.
In a handy summary of how the customer experience landscape is changing, with increasing connectivity across a multiplicity of devices, MarTech Today’s Andy Betts has gathered a compelling list of trends: