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Colorado Aims for a Million EVs

image credit: Martin Rosenberg
Martin Rosenberg's picture
Journalist, Author, Social Media and Conference Architect, Hippo Energy Media

Experienced journalist, executive conference architect, strategic thinker with a demonstrated history of working in information services. Strong professional skilled in Copywriting, Editing...

  • Member since 2005
  • 75 items added with 42,961 views
  • May 19, 2021

Colorado leaders aim to have close to one-million electric vehicles zooming about the state by 2030. In this episode of Grid Talk, host Marty Rosenberg talks Alice Jackson who is the President of Xcel Energy – Colorado. They discuss efforts to lower the barriers for customers to purchase EVs, from tax credits to infrastructure.

“It is a big target and a goal but it’s one that we’re really excited about taking on,” said Jackson.

Jackson described Xcel as an enabler when it comes to transportation electrification, with the company providing more than just the electricity.

“Whether that’s installing charging stations or helping customers understand what that lifestyle looks like; that’s where we’re getting engaged.” 

And she answers the question about what kind of impact the EV push will have on power generation and distribution. 

“This really is a partnership on figuring out how do you incentivize that charging to happen at the right times of the day so you don’t have to add more infrastructure to the system that would increase the cost.”

Alice Jackson has been the president of Xcel Energy – Colorado since 2018. Previously, Ms. Jackson was area vice president of Strategic Revenue Initiatives, leading the company’s revenue growth strategy. From 2013-2016, she was regional vice president, Rates and Regulatory Affairs, Xcel Energy - Colorado. Jackson joined Xcel Energy in 2011 as regional vice president, Rates and Regulatory Affairs, Xcel Energy – Texas, New Mexico. She has a wealth of experience in managing government and stakeholder relations, as well as developing innovative products and services for customers gained over a 17-year career in the energy industry.

Jackson received a Bachelor of Science in Management Information Systems from Texas A&M University and completed the Harvard Business School Program for Leadership Development.

Grid Talk is a podcast featuring the leaders and innovators shaping the 21st century grid. Hear the stories—in their own words—of how they are meeting the challenges and transitioning their businesses to operate successfully in a new era of evolving markets, changing regulations, higher customer expectation, increasing cybersecurity threats, demands for cleaner energy sources, growing customer-owned generations and emerging technology. The podcast is part of Department of Energy’s Voices of Experience, an initiative that supports grid modernization by sharing insights, lessons learned and advice on operating in a rapidly evolving industry.

About the Host

Grid Talk is hosted by award winning, energy journalist Marty Rosenberg. For nearly 40 years, Marty has been covering business, energy, finance, and technology. He was the Editor-in-Chief for EnergyBiz from 2004 to 2014. EnergyBiz was an award-winning national publication covering energy and utilities. Marty has been published in multiple media outlets including the New York Times, Huffington Post and USA Today. Marty plugs into the industry knowledge base to deliver critical information about the opportunities and challenges facing utilities today. The result is engaging conversations about modernizing our electric grid.

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