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Seb, unfortunately with climate change we're in uncharted waters. You might look into the tendency of some species to self-destruct as a result of helpful behaviours which became harmful in changed circumstances. See Is Humanity Designed to Self-Destruct? and other similar articles.
We launched a tool called the Luta app after researching exactly what you are looking to do. While NILM or non invasive load monitoring is a solution proposed by some to help electricity users understand their consumption in detail, I believe a better solution is to provide a gentle "nudge" to help such users change their behaviour for both individual and societal good.
I would suggest reaching out to the evaluation community as this is an area of particular interest. The IEPEC website publishes a lot of papers on this topic, as does AESP. Another resource would be ACEEE which also publishes white papers on this topic. Lastly, there is a Behaviorial Conference that is hosted through IEPEC and ACEEE that has links to several research institutions.
While load management and DSM strategies aren't something new, there's definitely something fun and relatable about framing it as a 'Happy Hour.' How important do you think that type of messaging is in getting customers to actually change behaviors?
Hi Matt, I Think the fun part is important to bring people on board and expand their thinking in terms of what is possible in terms of flexible tariffs and load shifting and the "happy hour" of E.ON daughter Enviam does a great job at that. Financial incentives are most effective in combination with peer comparisons.