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Software allows utilities to devise individual rate plans for EV owners

image credit: © Bidgely
Peter Key's picture
Freelance Writer, Editor, Consultant Self-employed

I've been a business journalist since 1985 when I received an MBA from Penn State. I covered energy, technology, and venture capital for The Philadelphia Business Journal from 1998 through 2013....

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  • Sep 11, 2020

Utilities with large numbers of customers who own electric vehicles often offer them special rate plans designed to get them to charge their EVs at times that best serve the utilities’ needs.

A Silicon Valley software company says it can go that one better and design individual rate plans for each customer with an EV.

Mountain View, Calif.-based Bidgely made the announcement on Sept. 9, five days ahead of the start of the Bidgely Engage Virtual 2020 conference, which will feature sessions on its EV programs, including one that sounds like it’s right out of Minority Report. Among other things, Bidgely’s Analytics Workbench Solution uses machine learning to identify utility customers who have the greatest likelihood of getting an EV or solar generation system and live in a home that would benefit from them making such a purchase. The software also can detect which customers own EVs, when they charge them and how much power they use doing so and create simple personalized incentives to get those customers to charge their EVs during hours that are beneficial for their utility.

Bidgely said it recently deployed its EV Solution for an East Coast utility with 300,000 customers and the software was able to let the utility know how many EVs were in its territory, where they were located, the size of the chargers they were using and when they were using the chargers.

That, Bidgely said, enabled the utility to devise rate programs for its customers with EVs, target communications to EV owners and figure out where to upgrade its infrastructure to account for the EVs.







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