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New White Paper: Using Bounded Rationality and Nudge Theories to Motivate Energy Sustainability

image credit: Source: Jackson Associates
Jerry Jackson, Ph.D.'s picture
President Jackson Associates

Jerry Jackson has provided energy market analysis, software and utility customer databases and analysis to more than two-hundred energy technology companies, energy service providers, utilities...

  • Member since 2014
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  • Apr 13, 2022
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Bounded rationality is a theory of decision making where individuals apply “satisficing” behavior that strives to achieve an acceptable outcome rather than an optimal outcome.

Nudge theory applies biases, habits and other behavioral and social factors to improve the decision-making process.

This paper presents evidence of poor energy efficiency & sustainability decision-making in the US and illustrates the application of the two theories to provide a new improved energy sustainability decision tool. 

Access the white paper at: https://www.maisyenergyapps.com/Bounded_Rationality_and_Nudge_Theory_to_Motivate_Energy_Sustainability.htm

Access the free, public service tool at:   https://maisyenergyapps.com/sustainability_tool.htm  . 

Jerry Jackson, Ph.D.'s picture
Thank Jerry for the Post!
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