New White Paper: Using Bounded Rationality and Nudge Theories to Motivate Energy Sustainability
- Apr 13, 2022 5:29 pm GMT
Bounded rationality is a theory of decision making where individuals apply “satisficing” behavior that strives to achieve an acceptable outcome rather than an optimal outcome.
Nudge theory applies biases, habits and other behavioral and social factors to improve the decision-making process.
This paper presents evidence of poor energy efficiency & sustainability decision-making in the US and illustrates the application of the two theories to provide a new improved energy sustainability decision tool.
Access the white paper at: https://www.maisyenergyapps.com/Bounded_Rationality_and_Nudge_Theory_to_Motivate_Energy_Sustainability.htm
Access the free, public service tool at: https://maisyenergyapps.com/sustainability_tool.htm .
No discussions yet. Start a discussion below.
Get Published - Build a Following
The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.
If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.