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New White Paper: Using Bounded Rationality and Nudge Theories to Motivate Energy Sustainability
image credit: Source: Jackson Associates
Bounded rationality is a theory of decision making where individuals apply “satisficing” behavior that strives to achieve an acceptable outcome rather than an optimal outcome.
Nudge theory applies biases, habits and other behavioral and social factors to improve the decision-making process.
This paper presents evidence of poor energy efficiency & sustainability decision-making in the US and illustrates the application of the two theories to provide a new improved energy sustainability decision tool.
Access the white paper at: https://www.maisyenergyapps.com/Bounded_Rationality_and_Nudge_Theory_to_Motivate_Energy_Sustainability.htm
Access the free, public service tool at: https://maisyenergyapps.com/sustainability_tool.htm .
Jerry Jackson, Ph.D.
Thank Jerry for the Post!
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