In partnership with AESP: The increasing roles of DERs, connected technology and Big Data are driving rapid change in energy efficiency. As we shape the Utility of the future, this community will help you keep up with the latest developments. 


New White Paper: Using Bounded Rationality and Nudge Theories to Motivate Energy Sustainability

image credit: Source: Jackson Associates
Jerry Jackson, Ph.D.'s picture
President Jackson Associates

Jerry Jackson has provided energy market analysis, software and utility customer databases and analysis to more than two-hundred energy technology companies, energy service providers, utilities...

  • Member since 2014
  • 4 items added with 2,633 views
  • Apr 13, 2022

Bounded rationality is a theory of decision making where individuals apply “satisficing” behavior that strives to achieve an acceptable outcome rather than an optimal outcome.

Nudge theory applies biases, habits and other behavioral and social factors to improve the decision-making process.

This paper presents evidence of poor energy efficiency & sustainability decision-making in the US and illustrates the application of the two theories to provide a new improved energy sustainability decision tool. 

Access the white paper at:

Access the free, public service tool at:  . 

Jerry Jackson, Ph.D.'s picture
Thank Jerry for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member
Spell checking: Press the CTRL or COMMAND key then click on the underlined misspelled word.

No discussions yet. Start a discussion below.

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »