Welcome Kevin Myers: New Expert in the Energy Efficiency Community - [an Energy Central Power Perspectives™ Expert Interview]
- Jul 22, 2020 10:58 am GMT
Energy efficiency is one of the rare true win-wins between companies and customers. What customer wouldn’t want ways to save on their monthly bill that are easy and pay for themselves time and time again? And what utility wouldn’t prefer the cost-effectiveness of reducing demand slightly across its customer base rather than go through the costs, planning, and headaches of building new plants only needed occasionally to meet peak demand?
Despite that inherent nature of utility energy efficiency, reaching customers with the messages and programs that can deliver those results can often be a challenge. Customers are busy, they have limited time and energy to engage more than they have to, and some simply don’t realize the potential of these programs. Because of these challenges, the marketing of efficiency programs can be just as critical to the success of a utility program as its technology and design.
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