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The Essential Needs of Innovation within the Diffusion of Energy.

image credit: Image Credit Jeremy Thomas @jeremythomosphoto
Paul Hobcraft's picture
Innovation & Energy Knowledge Provider, Agility Innovation

I work as a transition advocate for innovation, ecosystems, within IIoT, and the energy system as my points of focus. I relate content to context to give greater knowledge and build the...

  • Member since 2020
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  • Sep 28, 2020

I focus specifically on the innovation activity that is needed to support the energy transition. Innovation needs discovery to provide breakthroughs that can undertake the changes to the existing. They need research and development, deployment, early validation through prototypes for validation before they get to the point of market commercialization.

The adoption stage is so often badly under-appreciated. For me, the rate and extent of any adoption need to go through different levels of understanding. We need to build distinct value propositions based on a set of criteria that are market-driven, not internally conceived. We need to "test" the credibility of any new innovation in its criteria to be adopted by the customer.

The call for increased technological innovation

The need for accelerating the energy transition will be highly reliant on organizing the technological innovation pathway.

There are six critical focal points of the energy transition that need a broad focus.

The six main thrusts for technological innovation within the Energy Systems for today’s energy transition are, these are:

  • To accelerate the deployment of renewable energy technologies throughout the system.
  • There is a real need to find innovative solutions that focus on the end-user sectors of transport, industry, and buildings.
  • The technological and digital innovative solution needs to focus on the overall system design and operation needs.
  • Innovation needs to increase electrification through emerging solutions on the digitalization of the grids and provide grid-scale energy storage for resolving variable renewable power.
  • To push, nurture, and facilitate different energy sources to provide solutions to scale them up. These include battery storage, solar power, alternative fuels like Hydrogen, then through geothermal, biopower, hydropower, onshore and offshore wind, and finally tidal power.
  • Lastly, innovation needs to significantly contribute to achieving an affordably decarbonize industrial transition

Besides technological innovation, there is growing potential for redesigning operational systems through new services, tools, and distributed generation deployment. There are equal opportunities to find fresh market designs that have built into them demand-response models that can provide more significant differentiation in tailored services.

Changing the design of the energy system can also offer the exciting potential of designing new business models that look to co-creation, provide more flexible power purchase agreements and bring the consumer into the system as aggregators in their own right. Many of these are solutions that continually unlock the system’s flexibility.

The diffusion of innovation is essential to understand to eventually achieve scale.

Explaining the Characteristics of any Innovation Diffusion

Let me explain briefly the theory of diffusion. It is a theory outlined by Everett  Rogers. In my opinion, this approach stands the test of any market adoption.

As we call for more technological innovation in the energy transition, the value of Roger’s diffusion of innovation becomes essential to appreciate.

Roger’s theories certainly stand the test of time, and I want to refer to the Characteristics of an Innovation Diffusion here as it is highly relevant to technology innovation diffusion in the energy system for going through an adoption process.

He characterized these as 1) Relative advantage, 2) Compatibility, 3) Complexity, 4) Trialability, and 5) Observability. Let me briefly explain these:

Relative advantage is the degree to which an innovation is perceived as better than the product or solution it superseded. This is in cost, financial payback, utility, convenience, or advantage. In his theory, the higher the perceived advantage, the faster the rate of adoption

Compatibility is the degree in which an innovation is perceived to be consistent with the existing values, experiences, and needs of potential adopters. As we change our “norms” in energy solutions and our values and appreciation of the requirements to change, there is a constant search for growing compatibility. The more it can be seen as compatible, easy to adopt, the more likely it will be considered as a progressive solution.

Complexity. Complexity is the degree to which an innovation is perceived s being challenging to understand or use. Those solutions that are more straightforward, more intuitive, or a no-brainer will be adopted more rapidly than those that have high levels of new skills, knowledge, and operational experience

Trialability is the degree to which an innovation can be experimented with on a limited basis. Something we trail or pilot represents less uncertainty to potential adopters and clearly can allow adopters to learn by doing. The value of trials, pilots, and prototypes will also be adopted more quickly than those which cannot. The value within such a highly evolving market like energy transitions, the functional effects can be related to the risks of the dysfunctional. Avoiding undesirable consequences helps the rate of adoption, where new technology has many unproven aspects.

Observability. Observability is the degree to which the results of an innovative solution are visible to others. The easier it is to see the benefits, as real and tangible, the more likely it gets adopted. The epidemic model applies here. When innovation spreads is when it is adopted and valued, and having contacts with users of the solutions significantly helps diffusion.

The call for increased technological innovation

As we search for enabling technologies that facilitate the integration of all of the necessary energy transition. This includes further innovating within renewable energy, accelerate storage design, flexibility, and capacity, in how we explore sector coupling, introduce new ways to operate within the electricity system, seek out new power generation, design the grids for increased flexibility and offer greater digitalize solutions to provide further services, tools and distributed generation deployment, it is knowing how to diffuse innovation in these general five approaches discussed briefly above becomes highly valuable.

It becomes valuable to design technological solutions to be able to “travel this diffusion path”; it gives market confidence and encouragement that the innovation story is designed to take decisions through this innovation adoption approach for the solutions the energy transition has to pass through.

The need for accelerating the energy transition will be highly reliant on organizing the technological innovation pathway.

Innovation is far broader than just R&D; it will also come from business models, changing existing policies, processes, and market design to provide the impact necessary for the changes we need in the energy system.

In Summary, appreciating how innovation passes through its design can help accelerate the “right” innovations and “separate” the wrong ones, which is partly based on this valuable innovation diffusion check. It can help the adoption of new innovations by traveling this pathway.


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Paul Hobcraft's picture
Thank Paul for the Post!
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