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BE Smart: The program we need to electrify existing buildings

Rosana Francescato's picture
Principal Rising Sun Communications

Rosana is a seasoned clean energy communications consultant. For over four years she served as Director of Communications at the Clean Coalition, a nonprofit with the mission to accelerate the...

  • Member since 2018
  • 145 items added with 86,263 views
  • Dec 15, 2021

I work in clean energy, so I understand the need for and benefits of electrifying our homes and businesses. But despite this awareness, I have yet to fully electrify my home — mainly because of the expense. It doesn't help that many contractors still aren't familiar with heat pumps. The few people I know who have electrified their homes had to undertake extensive research first.

How can we make the process easier? We have the technology we need to electrify our buildings, but financing and lack of knowledge remain the primary hurdles — especially for retrofitting existing buildings.

That's why we need programs like BE Smart, designed by Carbon Free Palo Alto (the BE stands for Beneficial Electrification). BE Smart takes a proactive approach to electrifying using marketing, finance, and operational elements to jump-start and accelerate adoption of the new electric devices that will be integrated into the future smart grid. The program uses on-bill financing to make it painless to pay for new appliances — and a direct installation service that takes care of all the details for customers.

The Clean Coalition recently hosted a webinar about this innovative program, which you can see here:


Presentation slides are available in PDF format.

Utilities and CCAs are uniquely qualified to drive this kind of effort because of their strength in managing capital-intensive infrastructures over extended periods of time and maintaining long-term service relationships with customers. We need to get the word out about programs like these and push utilities and CCAs to implement them.


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