What Charitable Events Should Your Utility Promote?
- Jul 14, 2021 8:16 pm GMT
Supporting a charitable or community event or program used to be a no-brainer for companies.
It’s always good to be involved in the community and be a strong corporate citizen, right?
Years ago, yes. Today, probably, but beware of potential pitfalls.
In our supercharged world, where everyone strives to be politically correct, even seemingly innocuous events can pose trouble.
For the love of all things holy, avoid having anything to do with politics. In today’s climate, by choosing sides – or even appearing to do so – you might aggravate half of your customer base.
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