How to Communicate With Customers About Energy Efficiency
- Oct 25, 2019 8:39 pm GMT
This item is part of the Energy Efficiency - Fall 2019 SPECIAL ISSUE, click here for more
Energy efficiency (EE) is a key part of many utilities’ programs for reducing energy demand, saving customers money, enhancing grid stability, and minimizing greenhouse gas emissions. These programs require customer participation and, therefore, customer communication. It’s not easy to get people to change their habits but the way you ask them to do it can make a big difference. Here are a few tips for getting the message across in a productive way.
Explain how it benefits them. Naturally, people are more willing to do things that benefit them. Cost savings is a big motivator. You can also let customers know how they’re helping to reduce costs for everyone by reducing load, especially during peak usage times. Let them know they’re also contributing to global climate improvement goals, that everyone’s effort counts.
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