A Data-Driven Approach to Utility Customer Engagement
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- Jan 15, 2019 3:02 pm GMTJan 15, 2019 1:28 pm GMT
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This item is part of the Special Issue - 2019-01 - Predictions & Trends, click here for more
As we look forward towards what 2019 has in store for utilities, there is a major customer-themed trend evolving, one that has been slowly growing over the past several years, that is now prepared to take off in 2019: utilities need to engage directly with their customers in a targeted fashion.
Customers (both residential consumers and businesses) have grown used to companies using data to understand their demands and personalize product offerings to meet their unique needs. They not only expect this behavior from their online shopping and their wireless carrier, but also from their utility.