Can Price Transparency Improve Customer Satisfaction for Utilities?
- Mar 26, 2020 9:44 pm GMT
“Transparency in business is when a brand maintains open, honest, and accessible communications and relationships with internal and external stakeholders.” – adroll.com
In the last several years, Utilities have made great strides in building transparency with consumers by investing in customer engagement technologies. Examples abound, including multi-channel outage notifications, high-use alerts, and proactive bill reminders, as well as energy portals for viewing energy usage. Of course, Utilities with smart meters are advantaged to have more data to provide better insights for their customers.
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