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Happy Public Power Week to you, Joy! And when times are tough—like during a pandemic or in the wake of a major storm—public power utilities have shown time and time again that they are willing and able to step up to keep the lights on… or to get them back on safely and quickly.
Henry - what if the customers gave their permission. In other words the utilities could have some sort of question with their bill pay that asks them if they are open to having their information shared with xyz?
I think that would help mitigate some sort of backlash, but not completely. People so often sign things without understanding the implications of the contract, many not even taking time to read the contract itself. That fact doesn't keep those same people from getting angry and feeling mislead when they find out what they gave away.