PLMA (Peak Load Management Alliance)

PLMA provides a forum for practitioners from energy utilities, solution providers and trade allies to share dynamic load management expertise, including demand response (DR) and distributed energy resources (DER).


A Path Forward for Integrated DSM... and PLMA's Next 20 Years

Posted to PLMA (Peak Load Management Alliance)

Join Us For:

A Path Forward for Integrated Demand Side Management... and PLMA’s Next 20 Years

with Joel Gilbert, Apogee Interactive, and Richard Philip, Duke Energy

Thursday, October 10, 2019; 12:30 - 1:30 p.m. Eastern


Joel Gilbert co-founded PLMA in 1999 because he foresaw the industry needed innovative thinking and a collaborative working group to solve the peak load management challenges of the day. As PLMA looks to celebrate its 20th anniversary in St., Petersburg this November, Joel believes the industry needs a bit of a "reset button" to move it past the "evolutionary incrementalism" and refinements of buggy whips it currently is considering.

In this dialogue with Rich Philip from Duke Energy, Joel will outline the current impediments he sees to a survivable IDSM strategy and how PLMA members can work together to address those, just like we did back when PLMA first started. If these impediments are not addressed, he feels the assumption that technology and the IOT will not yield success. Joel’s concern is that we are just not facing the realities today in the current electricity pricing models both in wholesale and retail markets. He is also concerned that any technologies we might consider helpful are going to face the harsh reality of shrinking internal resources (especially within IT departments) and rising fears over data security and privacy risks, while senior leadership asks for clear monetized benefits and business cases that are still elusive or unprovable.

The recent PLMA-AESP joint webinar on IDSM (recording link here) provided a great summary of what we all know the promised land is, but the roadmap is far from clear and the path far from paved. Joel has been studying this issue for the past two decade and wrote three books for EPRI about 15 years ago that point to the answers. Join these thought leaders for a candid dialogue on what we can do together to once again guide the industry’s thought leadership.

Joel Gilbert

Joel Gilbert, Apogee Interactive and PLMA Co-Founder

Joel Gilbert, P.E. is President, Chief Software Architect and Co-Founder of Apogee Interactive, Inc. where he personally directs the design and development of energy analysis applications utilizing the highest standards in building science, engineering, operational patterns, weather data and pricing to ensure analytical integrity. Prior to co-founding Apogee, he built his career in energy consulting, being retained by over 200 gas and electric utilities and over 100 industrial and commercial firms across the United States to help them clarify and implement successful customer energy programs. His client roster included virtually every major investor-owned utility in the US and their key trade associations including the Edison Electric Institute (EEI), the Electric Power Research Institute (EPRI), the National Rural Electric Cooperative Association (NRECA), and the American Public Power Association (APPA).

Richard Philip

Richard Philip, Duke Energy and PLMA Thought Leadership Group Co-chair

Rich Philip manages all regulated Demand Response programs with non-residential customers across the Duke Energy system. This portfolio of demand response totals over 1,800 megawatts of resources throughout Duke’s six-state service area. Rich has experience in load research, electric rates, marketing research, and market management as well as being a product manager. Rich is in his 36th year with Duke and predecessor companies, having started his career with Public Service Indiana, which became part of Cinergy Corp. in a 1994 merger and later became part of Duke Energy as part of the Cinergy/Duke merger in 2006. Rich is the immediate past Chair of PLMA.

Who Should Attend. Practitioners from energy utilities, solution providers and trade allies looking to gain and share dynamic load management expertise, including demand response and distributed energy resources.

How Dialogue Works. When you register, you may submit a comment or question in advance. After brief introductions, the featured speakers will have an informal 60-minute conversation. You're welcome to use a speaker phone so an unlimited number of people may participate in real-time via a GotoWebinar link. After the Dialogue, you will receive a recording web link or an opportunity to listen via iTunes or wherever you get your podcasts. Unable to participate on this day and time? Register anyway and you will automatically receive the recording link or subscribe to PLMA Load Management Dialogue where you get your podcasts.


Ed Thomas's picture

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Matt Chester's picture
Matt Chester on Oct 8, 2019 9:50 pm GMT

Amazing to think about how the past 20 years have brought load management and demand-side programs into the forefront of the utility industry, but even more exciting to consider what the next 20 will entail-- the growth will surely pick up the pace and become a much more mainstream concept to customers who still haven't been offered any sort of DR or load management program. The prosumer base will be coming!

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