Catering to Utility Customers’ Payment Preferences
- Jun 8, 2018 9:06 pm GMT
This item is part of the Special Issue - 2018-05 - Customer Care, click here for more
As a company with close to 30 years of industry experience, we have seen a number of changes in consumer payment preferences, including the technology consumers use to process payments. However, by integrating ourselves into our clients’ lives, we learn more about how their customers prefer to process and make payments, and gain a better sense of what customers are looking for in their “ideal” payment solution, whether that be digital, mobile or in-person.
For this reason, Speedpay recently commissioned a longitudinal consumer research study – the Speedpay Pulse – to follow the evolution of consumer payment preferences as technology such as smartphones, mobile apps and mobile wallets, continue to have an increasingly important role in our industry. Through this initial research, we secured some very interesting results related to how and when consumers like to pay their utility bills. They include the following:
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