White Paper

[WHITE PAPER] The Future of Customer Experience in Utilities

Posted to Salesforce in the Customer Care Group
image credit: Salesforce
Sharon Talbott's picture
Director of Product Marketing, Energy & Utilities, Salesforce Industries Salesforce

Sharon Talbott has been a technology marketer in energy and cleantech for over a dozen years, focused on customer experience and digital solutions for electric, gas and water utilities. Trained...

  • Member since 2021
  • 15 items added with 15,923 views
  • Feb 14, 2022

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How will customer experience reshape the future of Utilities? Learn how a better approach to data can help you meet changing customer expectations.

Customers are more engaged than ever with their energy providers, and energy choices. Leaders in Utilities are moving right along with them, asking harder and smarter questions of their data.

In this white paper, you’ll learn how your data can help you:

  • Provide customers with personalized usage insights
  • Guide customers in reducing their carbon footprint
  • Recommend offers based on customer behavior

>>Get White Paper


Salesforce offers the leading customer experience management platform for utilities. Deliver superior experiences seamlessly across all channels in a changing marketplace.
Henry Craver's picture
Henry Craver on Feb 28, 2022

I'd love to see these changes adopted by my powerful provider. However, I fear that your average consumer just doesn't care enough about their electricity consumption to take advantage of a more personalized approach. I hope I'm wrong, though. 

Todd Carney's picture
Todd Carney on Mar 3, 2022

This is a fascinating white paper. I think consumers and companies could benefit a lot from them. With social media giving rise to different challenges like Wordle. Do you think energy companies could utilize challenges like that to get consumers to improve efficiency and conservation?

Sharon Talbott's picture
Thank Sharon for the Post!
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