White Paper

Improving CX in the Utilities Industry

Posted to Salesforce in the Customer Care Group
image credit: Salesforce
Sharon Talbott's picture
Director of Product Marketing, Energy & Utilities, Salesforce Industries Salesforce

Sharon Talbott has been a technology marketer in energy and cleantech for over a dozen years, focused on customer experience and digital solutions for electric, gas and water utilities. Trained...

  • Member since 2021
  • 7 items added with 7,385 views
  • Sep 20, 2021

Access White Paper

Utility companies must be more agile to meet customers expectations.

In this whitepaper, you’ll learn how your data can help you:

  • Provide customers with personalized usage insights
  • Guide customers in reducing their carbon footprint
  • Recommend offers based on customer behavior
Salesforce offers the leading customer experience management platform for utilities. Deliver superior experiences seamlessly across all channels in a changing marketplace.
Sharon Talbott's picture
Thank Sharon for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member
Spell checking: Press the CTRL or COMMAND key then click on the underlined misspelled word.
Julian Jackson's picture
Julian Jackson on Sep 28, 2021

An interesting read. Do you think that utilities should have social media management or reputational management teams operating? I ask because, instead of complaining, dissatisfied customers often post on sites like Trustpilot, or set up an critical Facebook page, where they can vent about how useless the company was. With comments enabled also on review sites and newspapers, there are lots more avenues to criticise a corporation than there were in the past. Without monitoring this, companies could be quite unaware of serious issues, I would think. I'm being discreet and not giving any examples, though I know of some.

Steven Dawson's picture
Steven Dawson on Oct 13, 2021

@Julian Jackson good point and so true. I believe Utilities should have a dedicated social media team for this. Let's turn bad experiences into unforgettable good moments :) 

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »