At Home in the Age of Coronavirus | LEARNING FROM THE LOCKDOWN

On March 19, 2020, California became the first state to order its residents to stay at home in the midst of the COVID-19 global pandemic. By early April, 42 states and Washington, D.C., had some form of stay-at-home guidelines in effect.

Suddenly, some 300 million Americans found themselves with their lives disrupted – physically, emotionally, and financially – and spending more time in their homes than ever before, socially distanced from friends and loved ones.

People and businesses were forced to adapt quickly and learn new roles. Parents became home-school teachers. Spare bedrooms became makeshift home offices. Small businesses became online retailers. Feelings of stress permeated across the country as many worried about the virus, millions lost their jobs, and the usually mundane task of grocery shopping became a source of anxiety.

While the long-term effects of the pandemic remain to be seen, how would this extraordinary moment in time impact homeowners moving forward? We conducted a nationwide survey with US homeowners.

DOWNLOAD using the form to see the insights from our research. In addition, we share our POV, our thoughts on what these findings mean for those looking to find marketing success in a post-COVID-19-pandemic world.