White Paper

Accelerating EV Adoption: How utilities can help boost EV sales and provide real value to customers

Posted to KSV in the Utility Management Group
Shaina Kaye's picture
Senior Content Strategist KSV

Shaina is the Senior Content Strategist at Kelliher Samets Volk (KSV), a full-service marketing and advertising agency focusing on sustainability with offices in New York and Vermont. KSV is...

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  • Dec 6, 2019 12:42 pm GMT
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Electric vehicles are poised for explosive growth—like going 0-60 mph in less than three seconds. This growth means increased electricity consumption and an opportunity for utilities to step in and play a key role in EV adoption.

To better understand the role customers want their utility to play in EV adoption, as well as the unique value their utility could add, we conducted research across the Northeast. 

We are delighted to share our findings with you in our whitepaper, "Accelerating EV Adoption."

Upon downloading, you'll uncover a shareable document that highlights:

  • The state of EV adoption in 2019.
  • Four ways utilities can help accelerate EV adoption. 
  • Two personas of likely EV shoppers, sharing not only their motivations, needs, frustrations, and challenges, but also ways utilities can engage with each audience.

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KSV
KSV is a full-service, data-driven advertising agency and marketing consultancy specializing in sustainability. We are a member of MAGNET Energy Network, a certified B Corp and a WBENC Certified marketing agency.
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Matt Chester's picture
Matt Chester on Dec 6, 2019

To better understand the role customers want their utility to play in EV adoption, as well as the unique value their utility could add, we conducted research across the Northeast

Utilities must embrace the role of trusted energy advisor-- they're the ones customers deal with most! Thanks for sharing this resource, Shaina. 

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