Franklin Energy
An implementer of energy efficiency and grid optimization programs, provides utility customers with a deep understanding of the customer journey and all the programs, platforms and products to stitch it together in a meaningful, customer-focused way.
Publication
A Guide to Surprising Trends in Energy Efficiency Programs
Research indicates that both residential and commercial customers believe that improving energy efficiency in their home or business is the fastest, least expensive, and largest single solution for saving energy and money. However, for many utilities, achieving deep customer engagement seems like an ever-moving target.
Customer preferences are shifting every day. You need innovation, personalization and engagement tools that meet your customers where they are. And while meeting these demands may sound like it requires an overhaul to your portfolio, that's not necessarily the case.
Energy efficiency programs are solutions that benefit both utilities and customers. While they may seem like a no-brainer, utilities are still finding many of their programs aren't meeting energy savings goals. During this time of low-touch and no-touch interactions, it's more important than ever to meet customers where they are. This guide to virtual engagement trends outlines ways to connect with customers and meet their needs.
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