A Guide to Surprising Trends in Energy Efficiency Programs

image credit: Franklin Energy
Danielle Marquis, Esq.'s picture
Vice President of Solution Management Franklin Energy

Leading a portfolio of more than 30 residential, multifamily, small business, large commercial and industrial, and stand-alone service solutions, Danielle Marquis sets the standard for Franklin...

  • Member since 2020
  • 12 items added with 15,676 views
  • Aug 26, 2020

Research indicates that both residential and commercial customers believe that improving energy efficiency in their home or business is the fastest, least expensive, and largest single solution for saving energy and money. However, for many utilities, achieving deep customer engagement seems like an ever-moving target.

Customer preferences are shifting every day. You need innovation, personalization and engagement tools that meet your customers where they are. And while meeting these demands may sound like it requires an overhaul to your portfolio, that's not necessarily the case.

Energy efficiency programs are solutions that benefit both utilities and customers. While they may seem like a no-brainer, utilities are still finding many of their programs aren't meeting energy savings goals. During this time of low-touch and no-touch interactions, it's more important than ever to meet customers where they are. This guide to virtual engagement trends outlines ways to connect with customers and meet their needs.

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