What’s After Home Energy Reports?

image credit: Apogee
Karen Morris's picture
Marketing Manager Apogee Interactive, Inc.

Karen manages Apogee’s marketing resources service as well as Apogee’s own corporate marketing efforts. She’s worked closely with utilities across the country since 2001 to help them better...

  • Member since 2001
  • 20 items added with 13,255 views
  • Oct 20, 2020

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Home Energy Reports have served their purpose, but after more than 10 years in use, utilities and customers are wondering, “What’s Next?”. How many times can you receive that “same old” paper report comparing your energy use with some statistical norm and expect to have it truly influence behavior?

New fonts and graphics won’t make much difference. Customers are increasingly comparing their utility to Amazon, American Express, and their favorite online retailer, airline, etc. These companies are all building strong, ongoing, digital relationships with customers built on convenience, trust, and providing relevant, valuable, and timely information and services.

During this session we’ll focus on:

  • Relevance… answering the “what’s in it for me” question
  • Take-aways from the best in breed companies that are proving successful
  • What information do customers really value from their energy provider
  • Making messages Personal using Disaggregation, Artificial Intelligence, and Targeting
  • Using a multi-channeled approach that gives customers the power to choose how they receive information

Speakers include, Susan Gilbert, CEO, and Stephanie Knight, Key Account Manager, Apogee Interactive, and Neil Strother, Associate Director, Guidehouse Insights

Examples of Personal Video Messaging Shown Here:

Video Bill Explanation with COVID Messaging

End of Year Energy Summary Video

TOU Messaging

Programmable Thermostat

Electric Vehicles

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Thank Karen for the Post!
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