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Appos Advisors

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With a passion for helping energy companies survive and thrive against the backdrop of major market disruption.

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Caitlyn  Gibbons's picture
Caitlyn Gibbons
Research Assistant Utility 2030
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My name is Caitlyn Gibbons. I am a graduate of Georgia State University hoping to utilize my education in the field of Public Health. I would like to challenge myself to learn and develop new...

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  • Mar 3, 2021 11:34 am GMTMar 2, 2021 6:39 pm GMT
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Modern Methods for Addressing Negative Reviews – Part 1 | Appos Advisors

From reviewing a product on Amazon and leaving a customer experience post on Yelp, to placing an employee review on Glassdoor, there are plenty of opportunities for people to vocalize their experiences with companies. However, when it comes to company growth, good and bad reviews can make or break a business. According to the 2019 study by Ranstad US on technology and the employee experience, “two out of three (66%) managers don’t think negative online employer reviews significantly impact their ability to recruit top candidates, but over half (57%) of employees say they won’t even apply to a company with negative reviews.” So, this begs the question, how should businesses combat negative reviews?

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Source: apposadvisors.com

Managing negative online reviews can be overwhelming, but addressing them must remain a top priority. 

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Appos Advisors
With a passion for helping energy companies survive and thrive against the backdrop of major market disruption.
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  • SMUD’s Heatmap: Providing the Intel to Make Clean Energy Accessible for Low Income Customers – UTILITY 2030
  • Modern Methods for Addressing Negative Reviews – Part 1 | Appos Advisors
  • What Utilities Can Learn from Public Health About Customer-Centricity
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