AM Conservation Group Launches KitPick™, a Dynamic Kit-Ordering Portal That Personalizes the Customer Experience
- Oct 5, 2020 9:00 pm GMTOct 5, 2020 9:06 pm GMT
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CHARLESTON, S.C. – AM Conservation Group, a leading provider of energy- and water-saving products, kits, education programs and online stores, announced today the launch of KitPick™, a dynamic kit-ordering portal designed to bring cost-effective savings opportunities to utilities and a personalized experience to the utility customer.
“Our entire product development process was customer-focused, with the final design rooted in ideation sessions with our utility clients, a cross-functional design team from all areas of our organization, and extensive user testing and voice of the customer research with end-use customers,” said Danielle Marquis, Vice President of Marketing Strategy. “KitPick™ provides innovative upgrades and features that utilities and customers want and is a complete redesign of utility-based kit program designs as we know them—facilitating greater conversion and more enjoyable user experiences.”
A touch-free program offering, KitPick™ provides streamlined enrollment through a custom-branded web portal that offers semi-custom kits full of energy- and water-saving products at a cost comparable to traditional single-kit program designs. The portal provides customers options tailored to their home and lifestyle preferences, through a user-friendly interface and enjoyable quiz-based onboarding experience. Customers can explore the contents of their kit, learn more about the features and benefits, and even understand how to install the products through multimedia resources that are provided in the portal and incorporated into post-enrollment nurture campaigns.
Serving a larger market and catering to customers’ desire to interact in a variety of ways, KitPick™ allows for cross-program promotion, optional add-on products and on-demand text message support. Designed to be scalable and quickly configured, KitPick™ can be launched in as little as 45 days, making it a viable option for closing end-of-year savings gaps related to COVID-19 program pauses.
“With many portfolios struggling to reach savings goals given the COVID-19-related slowdowns, kit programs can be a great way for utilities to quickly recoup savings at the end of the year,” said John Bailes, AM Conservation Group President. “We’re currently building out KitPick™ for several clients who want to do just that. We’re confident this innovative solution will be enjoyed by customers and prove to be an asset to utility program portfolios for years to come.”
About AM Conservation Group
Since 1989, AM Conservation Group has been the utility industry’s leading provider of energy- and water-saving products, kits, education programs and online stores. We manufacture and distribute nearly 400 energy efficiency and water conservation products, which are custom engineered for the unique needs of the industry and carry ENERGY STAR® and WaterSense® certifications. AM Conservation Group’s product lines include Niagara Conservation and Simply Conserve®, as well as education brands EarthWise Adventure™, FutureWise™, LivingWise™, WaterWise™, Outdoor WaterWise™, and GetWise.