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William Buchan

CEO, Market Potential

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Member since: 2005

William H. Buchan, P.E., CEO, Market Potential, Inc.

Expert, Digital Utility Community for Energy Central

William is the founder and CEO of Market Potential, Inc., which helps young ventures commercialize clean technologies and established organizations adopt more sustainable practices.   An accomplished management consultant in the energy industry, William has spent much of his 33 year career working with power generation, fuel, and utility firms on new technology, sustainability business strategy, and regulatory policy issues.  In recent years, he has worked with blockchain applications in the electricity industry addressing use cases for data management & transfer, customer engagement, and energy certification.  Over his career William has advisor numerous clean technology ventures and participated in three start-ups.  He focuses his advisory services on helping young ventures connect with potential customers, develop partnership, define their value proposition, build their team, perform demonstrations, scale their product or service, position the venture, and secure funding.  William is also a mentor with the Clean Tech Open and Plug and Play.  Prior to founding Market Potential, William worked for Arthur D. Little managing a business unit dedicated to energy and environmental issues and new technologies. A licensed chemical engineer, William is a graduate of the University of California at Berkeley with degrees in chemical engineering, civil environmental engineering, and an MBA.