CEO, Electricity Ratings, LLC
CEO: Electricity Ratings, LLC, Founder: Bounce Energy, Inc. (Sold to Direct Energy, 2013) Over 20 years experience in deregulated energy markets, founding, operating and marketing Electricity, Natural Gas and Green Energy companies. Executive Experience:P&L responsibility in energy, e-commerce, manufacturing and service-oriented businesses.Skills include: Business plan development, capital raising, business strategy execution, forecasting, data analysis, goal setting, team management, and recruiting.Marketing and E-commerce ExperienceAcquisition:PPC /SEM (Pay Per Click/ Search Engine Marketing), SEO (Search Engine Optimization) and Social Network Marketing expert. CMS (content management system) development, affiliate, email, display advertising optimization and re-targeting, (Doubleclick DART and Atlas media systems) behavioral marketing systems development.Mass / Traditional Media:10 years of buy and sell side of traditional mass media, including broadcast, direct, outdoor, direct mail and print.Conversion:Conversion and persuasion architecture, behavioral modeling and dynamic landing page generation, personae development, UI development including wire framing, mockup, usability testing, and (MVT) multi variant testing. Developed proprietary in-house behavioral targeting systems.Lifetime Value:Exact Target, Responsys and Lyris email system integrations. Conceptualized and developed behavioral re-targeting and data warehouse systems to maximize customer revenue throughout customer life cycle.Analytics and Metrics:Omniture, Atlas, WebTrends, Google Analytics.Developed in house systems for ad hoc reporting and trackingSpecialties: Expert experience in building scalable customer acquisition and customer service applicationsExpert experience in building EDI infrastructure and underlying technology for deregulated energy markets, including ERCOT, PJM and NYISO.Development Skills:MySQL/PHP (LAMP development)CodeIgnitor, Cake, Symphony MVC environments Jitterbit open source integration environmentVoiceXML IVR Development and IntegrationsAmazon Cloud Applications (EC2, RDS, etc)
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