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Karl Trollinger

CEO, Electricity Ratings, LLC

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Member since: 2016

CEO: Electricity Ratings, LLC, Founder: Bounce Energy, Inc. (Sold to Direct Energy, 2013)  Over 20 years experience in deregulated energy markets, founding, operating and marketing Electricity, Natural Gas and Green Energy companies. 

Executive Experience:
P&L responsibility in energy, e-commerce, manufacturing and service-oriented businesses.
Skills include: Business plan development, capital raising, business strategy execution, forecasting, data analysis, goal setting, team management, and recruiting.

Marketing and E-commerce Experience
PPC /SEM (Pay Per Click/ Search Engine Marketing), SEO (Search Engine Optimization) and Social Network Marketing expert. CMS (content management system) development, affiliate, email, display advertising optimization and re-targeting, (Doubleclick DART and Atlas media systems) behavioral marketing systems development.

Mass / Traditional Media:
10 years of buy and sell side of traditional mass media, including broadcast, direct, outdoor, direct mail and print.

Conversion and persuasion architecture, behavioral modeling and dynamic landing page generation, personae development, UI development including wire framing, mockup, usability testing, and (MVT) multi variant testing. Developed proprietary in-house behavioral targeting systems.

Lifetime Value:
Exact Target, Responsys and Lyris email system integrations. Conceptualized and developed behavioral re-targeting and data warehouse systems to maximize customer revenue throughout customer life cycle.

Analytics and Metrics:
Omniture, Atlas, WebTrends, Google Analytics.
Developed in house systems for ad hoc reporting and tracking

Specialties: Expert experience in building scalable customer acquisition and customer service applications
Expert experience in building EDI infrastructure and underlying technology for deregulated energy markets, including ERCOT, PJM and NYISO.

Development Skills:
MySQL/PHP (LAMP development)
CodeIgnitor, Cake, Symphony MVC environments  
Jitterbit open source integration environment
VoiceXML IVR Development and Integrations
Amazon Cloud Applications (EC2, RDS, etc)