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Member since: 2019

Amanda Dwelley, ILLUME’s Technical Director—Quantitative Research, applies research and analytics methods from multiple disciplines to understand the customer experience and estimate program impacts. From a strong foundation of econometric methods and evaluation, she champions merging quantitative and qualitative methods to not only answer the question of “what happened?” numerically, but what worked well, and how customers engaged. Amanda brings years of experience in interactive marketing research and analytics for Fortune 500 clients to the energy industry.