Industry Marketing Manager, ARCOS
Managing strategic marketing programs including conferences, demand generation campaigns, process improvement initiatives and marketing analytics. Significant experience and success in the following areas:Strategic Events and Marketing Programs• Assisting in plans and logistics for annual user conferences, regional roadshows, online events/webinars and tradeshow participationMarketing Demand Generation and Design• Developing campaign plans for multiple industries, markets and segments• Creating content for multiple media platforms- social media, sales literature, website content, email marketing, publication advertising, online communitiesProcess Improvement Initiatives and Marketing Analytics• Analyzing effectiveness and ROI of marketing programs and campaigns through detailed reporting and engagement tracking• Implementing new software and processes in order to gain more efficiency
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