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Member since: 2020

Managing strategic marketing programs including conferences, demand generation campaigns, process improvement initiatives and marketing analytics. Significant experience and success in the following areas:

Strategic Events and Marketing Programs
• Assisting in plans and logistics for annual user conferences, regional roadshows, online events/webinars and tradeshow participation

Marketing Demand Generation and Design
• Developing campaign plans for multiple industries, markets and segments
• Creating content for multiple media platforms- social media, sales literature, website content, email marketing, publication advertising, online communities

Process Improvement Initiatives and Marketing Analytics
• Analyzing effectiveness and ROI of marketing programs and campaigns through detailed reporting and engagement tracking
• Implementing new software and processes in order to gain more efficiency