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Senior Media Relations Representative Job

Xcel Energy

Position Type:
Rqd Education:
Rqd Experience: 2 - 5 years
Date Posted: August 17, 2022
Reference Code: 48901-en_US
Job Grade: Q
Hierarchy: No - We can only hire at the posted level
Union Position: Non-Bargaining

Position Summary

As a practitioner and Media Relations lead, position is responsible for generating rich, engaging earned media coverage of the Company in areas that will make the biggest impact with customers and stakeholders, driving business results and brand awareness. Elevate the Company's public profile through the strategic pursuit of media, thought leadership and speaking opportunities among target publications, audiences and markets.

Essential Responsibilities
  • Applying extensive media relations experience, work with key leaders and managers to recommend, plan and implement broad-based communications strategies for critical company policies, projects and programs, and key communications strategies to engage regional and national news media. Counsel and train corporate officers, key managers and spokespersons regarding news media strategies.
  • Craft company news releases and other strategic communications for external and internal audiences. Provide safety and customer services messages on an around-the-clock basis, if necessary, through the appropriate sharing of after-hours and on-call duties. Monitor and analyze news media coverage of the Company and other energy-related issues. Advise company management on suggested courses of action.
  • Provide strategic communication counsel to executives and pursue speaking engagements and PR opportunities to position leadership on the local and national stage.
  • Collaborate with other media relations representatives on corporate initiatives, projects and messaging.
  • Manage necessary administrative functions.

Minimum Requirements
  • Bachelor's degree in journalism or communications.
  • Seven years of experience in media relations or public relations required.
  • Experience in utility company media relations, as a reporter or work in a newsroom is highly desirable.

Competency Band:
  • Accountability
  • Customer and Stakeholder Engagement
  • Job and Business Expertise
  • Operational Excellence
  • Relationship Focused

Location(s): MN - Minneapolis
Organization: Strategy Plng and Ext Affairs
Department: 71225:Strategic Communications Corp
Schedule: Full-Time

Non-Union jobs will be posted internally for a minimum of 5 business days, after 5 days the job may be unposted at any time.
Union jobs will be posted based on the union agreement.

The anticipated starting base pay for this position is: $77,000 to $109,666 per year

This position may also be eligible for the following benefits and/or pay components: Pay - Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Personal holidays, Volunteer Paid Time Off (VPTO) (full-time employees only), Parental Leave

Click here to see our benefits

Recruiter: Lea M Felty
Hiring Manager: Colleen M Mahoney

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com
About this Employer‍

As a leading electric and natural gas energy company, we offer a comprehensive portfolio of energy-related products and services to 3.4 million electricity customers and 1.9 million natural gas customers across our eight states: Colorado, Michigan, Minnesota, New Mexico, North Dakota, South Dakota, Texas and Wisconsin.

Our workforce of more than 12,000 is rising to the challenge of a dynamic, constantly-changing utility industry. One that requires us to be even more customer focused, forward thinking and productive while remaining committed to meeting our customers’ fundamental need for safe, reliable, affordable energy.

With nearly 50% of our workforce eligible to retire in the next five years, there’s never been a better time to come on board. Do you have a passion for renewable energy, like wind or solar? Or care about giving back to the community? You’ll be in a position to directly impact our energy future.

At Xcel Energy, you’ll be challenged, respected and rewarded. You’ll find an ethical team committed to excellence, safety and environmental stewardship. A dynamic company where you’ll have meaningful work that makes a difference.