Why traditional thinking on innovation culture must evolve
- Apr 8, 2021 2:15 pm GMTApr 8, 2021 2:16 pm GMT
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Culture has become both a buzzword and something of a nirvana. Everyone from management theorists to military generals to CEOs are asking culture to do everything from drive diversity and inclusion, create growth, improve safety, efficiency and, maybe most of all, generate innovation.
How we get culture wrong
While culture is lionized and supposedly “eats strategy for breakfast”, the emphasis seems to be on measuring it via employee surveys. The thinking is you can’t improve what you don’t measure. So ask your employees how you’re doing culturally, then construct a plan to address any issues. Simple and easy, right?