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What is best for the customer?

What is best for the customer?

Among energy related providers, it is common to observe the defense stance around selected solutions in the area of energy.

Those who supply solar energy (PV) point to the advantages of local generation, low emissions and the associated image linked to the preservation of the environment.

Power traders show the potential savings the deregulated market presents with respect to the regulated environment.

Escos justify the importance of developing energy efficiency, after all, waste is expensive.

And the list goes on! 

What the customer really wants/needs is to find out what's best for his/her specific case. Hence the importance of launching an independent look, to understand the "boundary conditions" and to identify the solutions that make sense.

Rafael Herzberg's picture

Thank Rafael for the Post!

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Matt Chester's picture
Matt Chester on Jul 17, 2019 5:07 pm GMT

Well put, Rafael. There's definitely an idea that sometimes the customers don't know what they want so you do have to steer them, but if you can do that with the perspective of giving them what's best for their needs rather than just what you can sell them, it can pay off greatly for all involved. 

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