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Utility companies: how to get out of sameness?
Utility companies: how to get out of sameness?
For those who had the opportunity to work professionally with utilities in Brazil and the United States, there is a very important difference in terms of their attitude towards their customers.
In Brazil, the keynote is "reactivity". The utility responds to the demands of its customers, exactly as required by regulation.
In the United States, I realized that selected utilities are "proactive". They want to understand their customers to identify mutually interesting opportunities.
The big difference is in the executives and the board members who represent the controllers. Whether they simply prefer to follow the regulations or if they are looking to explore and discover value-added solutions for their customers and for themselves.
When Brazilian utilities discover the opportunity that exists in this space (reactive x proactive) - still unexplored - they will be able to prosper, and a lot!
In the meantime, we will remain "slaves" of a notary system, non-creative, expensive and a laggard in terms of USD/MWh (BRICS - Brazil, Russia, India, China and South Africa).
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