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Predictably irrational!

Rafael Herzberg's picture
Consultant energy affairs, Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

  • Member since 2003
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  • Dec 11, 2021

Predictably irrational!

Brazil should have electricity prices among the most competitive in the world given the availability of renewable sources (hydro, wind, solar, biomass, etc.). which are much more competitive than the fossil fuels.

But it's the 60th! And so what?

A striking feature of electricity providers and consumers is irrationality.

Our predilection is to keep everything as it is!

Changing requires a posture that most of us don't like. From regulators, governments, suppliers and consumers of energy.

As long as there is no wake up call, it's hard to imagine a different picture. In the meantime, we will continue to pay more than our competitors.


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