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Ford F-150 Lightning Pickup Will Strike Down Social Barriers

image credit: Ford Motor Company
Llewellyn King's picture
Executive Producer White House Media, LLC

Llewellyn King is the creator, executive producer and host of “White House Chronicle,” a weekly news and public affairs program, airing nationwide on PBS and public, educational and government...

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  • Nov 4, 2021
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A huge swath of American drivers and the electric utility industry are waiting for a pickup truck. Not just any pickup truck, but one that could change the way we get around and, for many, how we work.

The pickup truck which is expected to cause the earth to move is the all-electric Ford F-150 Lightning. Electric utilities are keeping a wary eye on it and so is an enthusiastic public, jamming Ford’s order books ahead of the arrival of the first trucks next year. Year after year, the gasoline-fueled F-150 has been America’s bestselling truck both for work and pleasure.

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In Texas and much of the West, the pickup truck is more than a vehicle: It is a symbol of a way of life and the freedom of the open road. It fits the cowboy inheritance.

But it is also a vehicle for work. Many kinds of work depend on pickup trucks and the Ford F-150 is the leader. Dodge Ram and Toyota Tundra are right behind Ford in this extremely competitive and profitable market.

Builders, carpenters, painters, farmers, delivery services, along with others beyond enumeration use pickup trucks as the base of their business activity.

In Texas, they are preferred transportation for many individuals and families. With an extended cab, a pickup truck is a car with load-carrying capacity, having the ability to tow a boat, a horse trailer, or a camper with ease.

But they also are luxurious. The interior and the ride of the modern pickup truck is a thing of beauty, the automobile crafter’s art at its zenith. If you haven’t ridden in one, try it. You may never want to stoop to a car again or settle for an SUV, which is a halfway point to the glory of the American pickup truck.

With the Ford F-150 Lightning, workers will be able to plug electrical equipment like saws, pumps, and drills into their trucks.

But there is something else generating grand expectations: It is that the Lightning, if it works as advertised, will turn millions of skeptics into buyers.

All-electric pickup trucks will have a revolutionary impact, especially where driving a truck is the norm. For millions in the South and the West, the new pickup trucks will make electric vehicles socially acceptable, destigmatized. No longer will EVs be the effete preserve of the coastal elites.

That will be a breakthrough for EVs in general and will have a significant impact on the rate at which they are adopted and, consequently, on the rush to install charging infrastructure.

Still, there will be a range of issues. Ford says its basic Lightning will have a range of 230 miles and one with two batteries and additional horsepower, costing an additional $10,000, will get 300 miles. If the power-takeoff features are used for operating equipment, the mileage will come down.

Nonetheless, the Lightning is expected to streak across the automotive sky and supercharge the popularity of EVs. If the Lightning performs as expected, it will usher in a whole family of all-electric pickups. It will also speed an increase in demand, which the auto factories won’t be able to meet in the immediate future.

The utilities will have to get ready, too.

Texas, which has one of the largest, if not the largest, penetration of pickup trucks per capita, may be facing electricity shortages in the years ahead. Data companies have been moving to the state, putting a strain on electricity demand.

Andres Carvallo, a polymath friend, is a former electric utility executive and now is a principal at CMG Consulting and a professor at Texas State University. He points out the possible stress on electric utilities. “ERCOT [Electricity Reliability Council of Texas] is approximately an 80-gigawatt energy market at peak capacity today. There are around 22 million registered vehicles in Texas,” he says, “If they were all-electric and each had a 100-kWh battery, they would require 2,200 gigawatts to charge at the same time. So how do you manage the gap?”

Down the road, Texas and the rest of the country is going to need an awful lot of new, clean electricity.

Of course, there won’t be 100 percent deployment of electric vehicles for many decades, and they won’t all be charging at the same time. But this shouldn’t escape the electric utilities, who have to plan now for then.

When real men start driving all-electric rigs, things will happen — revolutionary things.

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Matt Chester's picture
Matt Chester on Nov 4, 2021

For millions in the South and the West, the new pickup trucks will make electric vehicles socially acceptable, destigmatized. No longer will EVs be the effete preserve of the coastal elites.

It's a bit of a sad commentary that even something like this becomes so divisive and into the cultural politics, but we saw it coming with the perception of the Prius and its drivers for the past decade. Fighting those norms is a much more uphill battle than the clearly better solution which was creating the type of electric truck that would win customers based on what it could provide them, environment/climate benefits or not! Excited to see the domino effect this may have

Audra Drazga's picture
Audra Drazga on Nov 4, 2021

Great article.  I think the extra cost may be an issue and for many the distance restrictions. People who use trucks for work-related activities tend to be the ones who drive a lot of miles in a day. I do think the ability to plug their electric tools in will be a huge plus.  Getting the trucks on the market is the first step - each generation will get better and hopefully, the cost will come down for the everyday middle-class driver. 

Jim Stack's picture
Jim Stack on Nov 5, 2021

Yes pick up trucks are the best selling vehicle of all types. We have RIVIAN all electric pickups already being delivered while the F150 and Tesla Cyber trucks are coming very soon in 2022. It will charge our world. 

    You may note that the Tesla Cyber trucks has a lot of features the others don't have like dent proof body, longer range, more charging locations , solar rear cover, ramp built in the back tail gate and more. They also have the most preorders. We will need all versions and brands so watch out. 

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