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Energy: generalist vs. details

image credit: Rafael Herzberg
Rafael Herzberg's picture
Consultant energy affairs Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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  • Mar 23, 2021
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Energy: generalist vs. details

In organized environments, it is always known what the strategy is to achieve and maintain a competitive and robust condition.

Here in Brazil we are different. We don't know about our strategy. For the simple and painful fact that there is none!

The media of the energy sector publishes a daily list of news. In a very "Brazilian style", it focuses on the details ,. Infinite. Time consuming. Complicated. Always "pending".

The impression of those who follow the media is, at first, that we are addressing many important topics. Advancing in the right direction.

Looking at it in perspective, it can be noted, however, that the central problems remain the same as are obviously reflected in the cost paid by energy consumers.

The preferred, detailed attitude is a powerful tool to hide our central problem, which from a generalist point of view shows a lack of strategic vision.

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Thank Rafael for the Post!
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