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World Soccer Cup and Energy

Rafael Herzberg's picture
Consultant energy affairs Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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  • Dec 11, 2022

World Soccer Cup and Energy

This Cup and the 4 recent ones show that Brazil is not a competitive country. The same happens with the ranking of energy costs in $/MWh among the BRICS, (Brazil, Russia, India, China and South Africa) in which Brazil is at the bottom.

What do these two facts have in common? Strategy.

For those who watch soccer games, the Brazilian team, although with brilliant individual values, was well below the "top" teams. And the results speak for themselves!

In energy, despite having the most competitive sources (hydro, wind, solar) we have costs (tariffs) that put us as a laggard.

We need, and urgently to , (1) wake up to this reality, (2) evaluate alternatives that can put us on the path of competitiveness and (3) have the courage to take the hard associated decisions.

Or else, as we have been for decades, remain losers. What do we want?


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