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Geoffrey Castro's picture
Sr. Program Manager CenterPoint Energy

MBA professional with nearly two decades of experience in community relations and nonprofit experience. In my current role act as a champion for the business value in community investment and...

  • Member since 2021
  • 2 items added with 456 views
  • Jul 28, 2021

Utility companies have a tremendous opportunity to achieve business goals and build their brand through strategic community investment and corporate citizenship. See this article for a deeper dive.

Matt Chester's picture
Matt Chester on Jul 28, 2021

Utilities are so well positioned for this-- given the natural monopolies, it means all customers in a service area know and (hopefully) trust the utility, so there is name recognition and power there. It's great to see that opportunity used for what's good-- not to mention the business value it provides, of course

Jim Stack's picture
Jim Stack on Jul 30, 2021

These are all good goals that can really payoff for all involved. I worked for one of the Bell system companies. We had an all volunteer group called the pioneers. We did many local projects to help the community. One of the bestcwas repairing Talkinhmg Books for the Blind. I did that for over 15 years. We also combined with GE volunteers in the ELFUN Electronics is fun group. These were some of the nicest people who became life long friends. 

Geoffrey Castro's picture
Geoffrey Castro on Aug 5, 2021

Thanks for the comment Jack. Beyond the volunteer piece, it's important that companies take full advantage if sharing those stories. The most effective way to do so is to engage the community partners and employees and telling that story and tagging the company.  Many companies do great work in the community but miss opportunities to share those good works with their stakeholders.

Geoffrey Castro's picture
Thank Geoffrey for the Post!
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