Senior decision-makers come together to connect around strategies and business trends affecting utilities.

Geoffrey Castro's picture
Sr. Program Manager CenterPoint Energy

MBA professional with nearly two decades of experience in community relations and nonprofit experience. In my current role act as a champion for the business value in community investment and...

  • Member since 2021
  • 2 items added with 246 views
  • Jul 28, 2021 9:07 pm GMT
  • 246 views

Utility companies have a tremendous opportunity to achieve business goals and build their brand through strategic community investment and corporate citizenship. See this article for a deeper dive.

Geoffrey Castro's picture
Thank Geoffrey for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member
Discussions
Spell checking: Press the CTRL or COMMAND key then click on the underlined misspelled word.
Matt Chester's picture
Matt Chester on Jul 28, 2021

Utilities are so well positioned for this-- given the natural monopolies, it means all customers in a service area know and (hopefully) trust the utility, so there is name recognition and power there. It's great to see that opportunity used for what's good-- not to mention the business value it provides, of course

Jim Stack's picture
Jim Stack on Jul 30, 2021

These are all good goals that can really payoff for all involved. I worked for one of the Bell system companies. We had an all volunteer group called the pioneers. We did many local projects to help the community. One of the bestcwas repairing Talkinhmg Books for the Blind. I did that for over 15 years. We also combined with GE volunteers in the ELFUN Electronics is fun group. These were some of the nicest people who became life long friends. 

Geoffrey Castro's picture
Geoffrey Castro on Aug 5, 2021

Thanks for the comment Jack. Beyond the volunteer piece, it's important that companies take full advantage if sharing those stories. The most effective way to do so is to engage the community partners and employees and telling that story and tagging the company.  Many companies do great work in the community but miss opportunities to share those good works with their stakeholders.

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »