What to Do, and Not to Do, When Writing a News Release
- Mar 16, 2019 4:40 pm GMT
Even in the digital age, news releases matter as a means of shaping and articulating key messages. And especially in the digital age, one could argue, message prioritization matters more than ever.
Not to pick on the North American Electric Reliability Corporation, but the March 14 news release on its latest Reliability Leadership Summit strikes me as a prime example of what NOT to do when writing a news release.
The lede (sic) states, in essence, “We had a meeting; X number of people attended; we talked about stuff.”
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