- Jul 21, 2020 8:42 pm GMTJul 21, 2020 5:42 pm GMT
- 755 views
Utility Customer Engagement in the Age of Coronavirus
The Coronavirus took an already challenging path to digital transformation and made it even more demanding, especially for utilities. The speed at which customers shifted to online-only modes of engagement closely followed the pace of the outbreak, and it’s possible that we’ve reached the digital tipping point. Should social distancing and pandemic conditions persist for just several weeks, the digital habits customers develop with work-from-home, social distancing, and asynchronous digital engagement may become the new normal for most brands.
Great article on the new normal and the need to offer multiple customer engagement models to interact with utility customers.
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