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Matthew  Bleeker's picture
Director of Marketing Clean Power Research

With over 20 years in marketing & product management for technology companies, Matthew leads the marketing team for Clean Power Research. To connect, please InMail via LinkedIn.  

  • Member since 2021
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  • Apr 9, 2021
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One of my peers at Clean Power Research, Andrew Price, & Garrett Fitzgerald of Smart Electric Power Alliance, just published an interesting new blog post related to electric vehicles and why many consumers understandably have questions and harbor misconceptions around total cost of ownership, vehicle range, and charging experience.  This blog post also discusses some recommendations on how to holistically solve this problem to achieve customer and utility goals.

 

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Matt Chester's picture
Matt Chester on Apr 12, 2021

I think it's a great point that utilities can be that educational bridge and that trusted advisor. Customers' are always on the lookout for where they're being 'sold' so having the EV manufacturers or owners of EV chargers explain the advantages of EVs can feel like just a sales pitch. And while utilities of course will long-term benefit from EVs, the direct 'seller to buyer' pitch from a utility is likely less pronounced and so I think customers will be more willing to listen to them about it. 

Joe Deely's picture
Joe Deely on Apr 12, 2021

Probably shouldn't be surprised... but I am amazed at how little utilities are doing in this area.

This should be one of their top three focus areas... We should be seeing utilities everywhere promoting electrification.

They should be working with manufacturers to convert their internal fleets to EVs. They should be working with their local municipalities to convert public owned fleets to EVs. They should be working with corporations to set up charging stations etc... Huge miss.

Matt Chester's picture
Matt Chester on Apr 12, 2021

Hopefully the next few years can turn that tide. We're sadly only at a small market penetration thus far in the U.S. (which this lack of involvement is one of several reasons why, of course), so hopefully there's still time for utilities to put their imprint on the EV transition

Rami Reshef's picture
Rami Reshef on Apr 16, 2021

Interesting discussion which is gaining momentum as EV manufacturers and charging companies gain confidence and market share.  In order for EVs to succeed in the US, there needs to be sufficient charging capacity with broad and convenient distribution that will allow EV drivers to get where they need to go without losing power. This is a huge market opportunity for all power generation resources to get into the new game. Fuel cells can boost batteries to enable extremely efficient, economical and long-duration power storage; this makes a lot of sense for the smaller EV charging points slightly off the beaten path.  

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