Energy Communication Trends in 2021: Separating Hype from Commercial Viability
- Jan 22, 2021 5:15 am GMT
This item is part of the Special Issue - 2021-01 - State of the Industry, click here for more
A Biden administration, Democrat-controlled Congress and favorable capital markets environment has the cleantech and renewable energy industry buzzing, and rightfully so. While I share in this excitement, I do caution my peers and prominent leaders in this sector to proceed deliberately with how they communicate objectives and capabilities.
You may ask yourself, “why is a cleantech PR firm CEO asking you to avoid hype?” The answer is simple – I want us all to learn from and avoid the first clean energy boom of over a decade ago, one that solicited billions in stimulus money that was largely squandered by companies that sold visions, not commercial viability. As you know or would guess - many of those companies today are bankrupt.
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