How's business? Demand is up but sales are low? University of North Florida Finance Instructor, Mike Zaccardi directs his students to utility company earnings reports for analysis. While reviewing Duke Energy's first quarter they found residential demand is up but commercial and industrial demand is down. The company expects C & I declines to persist into the third quarter, but are forecasting a gradual rebound. What can be done to take full advantage of industry shifts in demand?
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