Digital Customer Engagement Trends for 2019
- Jan 22, 2019 5:26 pm GMT
This item is part of the Special Issue - 2019-01 - Predictions & Trends, click here for more
We recently hosted a webinar with Google addressing what they're seeing in energy trends for 2018 and 2019, as well as our best practices for engaging with energy utility customers and prospects using Google Ads and a full-funnel approach. We discuss everything from tactics, CPC pricing trends, and more. We just posted the webinar for anyone that couldn't attend.
I invite anyone in the marketing or communications departments of retail energy organizations (IOUs, munis, co-ops, etc) to come on by and see what we're doing to help boost program enrollments, customer engagement, and program awareness through digital channels.
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