This special interest group is where customer care professionals share tactics on how utilities are improving interactions with their customers. 


Digital Customer Engagement Trends for 2019

image credit: Xtropy Search Marketing
Jim Hammerel's picture
Founder/CEO Xtropy Search Marketing

Helping energy utilities cost-effectively communicate and engage their customers and prospects in a digital world. Ask me what is the most cost-efficient digital tactic. If your...

  • Member since 2018
  • 3 items added with 2,556 views
  • Jan 23, 2019

This item is part of the Special Issue - 2019-01 - Predictions & Trends, click here for more

We recently hosted a webinar with Google addressing what they're seeing in energy trends for 2018 and 2019, as well as our best practices for engaging with energy utility customers and prospects using Google Ads and a full-funnel approach. We discuss everything from tactics, CPC pricing trends, and more. We just posted the webinar for anyone that couldn't attend.

Google's Best Practices for Engaging Your Customers in 2019

I invite anyone in the marketing or communications departments of retail energy organizations (IOUs, munis, co-ops, etc) to come on by and see what we're doing to help boost program enrollments, customer engagement, and program awareness through digital channels.

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Jim Hammerel's picture
Thank Jim for the Post!
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