COVID-19 and Utilities: The Happy Hour opportunity
- May 14, 2021 10:33 am GMTMay 14, 2021 8:40 am GMT
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COVID-19 affected much of the traditional utility business during last year. On one hand, commercial energy usage has been negatively impacted due to lockdowns in various places around the world. The trend, on the other hand, has been offset by the notable increase in residential customer electricity demand.
In light of COVID-19, innovative utilities grabbed the opportunity to offer their customers Energy Happy Hours to help them optimize consumption and lower costs while staying at home for extended periods of time. One such example is Pinergy, a leading Irish utility company. Pinergy offers its customers reduced tariff plans also tailored to the COVID-19 reality such as a 9-5 home office, evening family time, and a ‘Drive Time’ plan for EV owners motivating them to charge their cars at specific times during the day.