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Tue, Dec 20

Why Should Digital Investments Not Be Cut?

Rising inflation and other repercussions stemming from the pandemic continue to dog energy companies. In response, many are making across the board budget cuts to reduce expenses. However, taking a knife to their digital investments is counterproductive, according to Gartner Inc. In the past, technology was strictly a back office investment, one that had minimal business impact. Nowadays, IT is a front office and even revenue-generating activity, so cutting funding can damage business performance.