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This item is part of the Data Analytics & Intelligence - December 2021 SPECIAL ISSUE, click here for more
The evolving trend in Utility Vertical is to create a true data ecosystem. They are building a go to market engine is based on AI, Machine Learning, and Analytics. Energy industry enterprises can use this engine for improving customer service. Customer service agents can use this engine to resolve the customer’s issue by using the engine for understanding customer history and profile. Energy enterprises can execute their marketing strategies and campaigns using the engine. Marketing automation can be a reality which can integrate customer profiles, history, concerns, issues, and contact center solution. Energy industry enterprises can improve their businesses by business transformation initiatives and operational efficiency improvement programs.
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